晚间娱乐休闲活动消费特征研究——以杭州为例

开展晚间娱乐休闲活动是延长游客逗留时间、提高市民生活质量的有效手段。本文以杭州晚间娱乐休闲活动为样本,通过问卷调查、走访、实地考察等多种方式,初步摸清杭州市民晚间娱乐休闲活动的偏好、影响因素、消费规律、满意度评价等消费特征,针对消费活动中呈现的需求特征、行为特征和趋势特征,相应提出了基于消费观念、消费环境及消费形式等不同层面的对策和建议。为发展杭州晚间娱乐休闲活动,乃至对我国旅游城市的晚间娱乐休闲活动开展有一定借鉴作用。     

Does Religion Matter? A Comparison Study of the Ethical Beliefs of Marketing Students of Religious and Secular Universities in Japan

This study was designed to examine the determinants of and differences between the ethical beliefs of two groups of Japanese students in religious and secular universities. Multiple regression analysis revealed that students of the Japanese religious university perceived that young, male, relativistic, and opportunistic students tended to behave less ethically than did older, female, and idealistic students. Students of the Japanese secular university perceived that male, achievement-oriented, and opportunistic students tended to behave less ethically than did female and experience-oriented students. Opportunism was found to be one of the most important determinants in explaining misconduct. Multivariate analysis of variance (MANOVA) and multiple discriminant analysis (MDA) revealed that students of the Japanese secular university tended to score higher on achievement and humanism, and lower on theism and positivism than did students of the Japanese religious university. In addition, students of the Japanese secular university were somewhat more sensitive to academic dishonesty practices than were students of the Japanese religious university.     

一损俱损：食品安全、企业的社会责任及市场反应--以“塑化剂”事件为例

本文以酒鬼酒“塑化剂”事件为案例,运用事件研究和双重差分的方法,研究该食品安全事件对酒鬼酒及白酒行业带来的影响。结果表明：事件日后20天内酒鬼酒的累计异常收益平均下降了30％,证券市场发挥了“用脚投票”的功能,对肇事企业起到惩罚作用;此外,酒鬼酒“塑化剂”事件对整个白酒行业带来的“传染效应”大于“竞争效应”,平均意义上“塑化剂”事件使得白酒类企业的累计异常收益下降了6％,说明食品安全问题会带来一损俱损现象。     

Emotional arousal and entrepreneurial outcomes: Combining qualitative methods to elaborate theory

This qualitative study of innovators in the superyacht industry blends longitudinal content analysis with narrative case vignettes to extend nascent theorizing about the antecedents and consequences associated with the arousal of entrepreneurial emotion. The empirically grounded framework induced through our research offers two key theoretical elaborations. First, it extends the existing set of theorized antecedents by highlighting the overlooked roles played by dramatic performances (staged or improvised) and ambient conditions (project, actor and venue considerations). Second, it calls attention to the consequences of emotional arousal for such entrepreneurial outcomes as generating novel solutions to specific problems encountered during the creation process, developing innovative end products, and fostering a general context for innovation.     

我国农村电子商务产业集群形成及演进机理研究

近年来电子商务的迅猛发展促进了以网络销售为主导、集产供销于一体的农村电子商务的兴起,农村电子商务产业集群的形成对我国农村现代化与城镇化建设起着积极推动作用。本文以农村电子商务产业集群形成、成长与持续发展的机理为主线,构建了农村电子商务产业集群形成与演进机理理论分析框架,并选择江苏省苏州市、浙江省遂昌县、河北省清远县为农村电子商务产业集群案例分析样本,揭示集群萌芽期、成长期、成熟期的演进特征,为推动我国农村商业经济结构转型升级提供参考。     

美墨卡车跨境运输争端案及其启示

卡车跨境运输争端是美国与墨西哥在《北美自由贸易协定》下发生的涉及卡车跨境运输的服务贸易争端。该争端前后历时16年之久,全面展现了美国国内利益集团在对外贸易政策制定方面的影响力,更凸显了美国“实用主义”的国际法观及其对外贸易政策制定的国内政治博弈特点。而该争端的解决为世界各国如何在多边贸易体制中处理与贸易相关的社会问题提供了有益的借鉴。     

The role of family management and ownership on semi-globalization pattern of globalization: The case of family business groups

Employing a multi-level with longitudinal concern data analysis this research examines the impact from family management and ownership on semi-globalization pattern of globalization in family business groups from an integrated framework. The results reveal that the more likelihood that the controlling family utilize family management in the subsidiary, and the higher degree of pyramidal ownership in the subsidiary, the more likelihood that the family business group will choose to engage in the host regions. Additionally, family management and pyramidal ownership is positively related with the choice to engage in a higher difference region instead of a lower difference region in family business groups. The theoretical and future research implications of these findings for family enterprises and globalization research are discussed.     

我国知识产权壁垒研究现状及成因、对策简析——基于文献计量学的视角

随着针对知识产权壁垒研究的开展,学者们当前的研究热点及现状成为需要关注的方向。本研究基于文献计量学的视角,对2005.01-2015.03间CSSCI期刊中收录的以知识产权壁垒为研究主题的研究论文进行统计与关键词归类,并利用Ucinet软件,对知识产权壁垒的研究现状展开分析。研究结果显示,关于知识产权壁垒的研究尚处于起步阶段,研究热点主要集中于知识产权壁垒的定义与表现形式、337调查及应对策略等,而对于知识产权壁垒的成因分析却涉及较少。因此,本文继续以337调查事件为基础,结合我国现实,对知识产权壁垒形成的原因进行归纳,最终为打破知识产权壁垒提供了相应的对策建议。     

实体界面管理在房建群体工程施工中的应用分析

本文结合作者实际工作经验,并参考大量的文献资料,通过实体界面管理在房建群体工程施工应用中得到的显著成效,以期为同类项目管理实践提供方法和支持,并完善界面管理在项目管理的理论体系中的应用。     

On the fairness of airlines’ ticket pricing as a result of revenue management techniques

Pricing and availability of tickets have always been a source of confusion for customers in transportation industries. What is the best time to buy tickets? Why passengers taking the same flight might pay significantly different prices for the same seat? Why round trip tickets between two cities sometimes become cheaper than the one-way flights between them? Is it fair to buy a ticket for an itinerary cheaper than a ticket for just a part of it? These observations make customers wonder why they pay higher prices for shorter flights. In this paper, we study the airlines’ revenue management systems and explain some of these pricing schemes in travel industries. We develop a simulator to study the decision making process of network revenue management and use a numerical study to explore these questions and address some explanations for them. We relate these observations to the revenue management measurements such as the bid price or the adjustment cost and show how the dynamic of the network get influenced by these measures that eventually results in unusual pricing. We explain how a zero or small bid price of a specific leg may cause the price of an itinerary be cheaper than one segment of it and that the small bid price is caused by low demand in comparison to the available capacity. We exhibit network revenue management system and show the above issues for a small network.